Mobile marketing is an essential part of planning a business, but it can be tricky though! There is so much to learn both on the marketing side and the technical side. Here are a few ways you can succeed with your mobile marketing strategy. Build a good database. Don t add cell phone numbers randomly into your database. That can be trouble. You really need to get their permission before starting. This can be done either with a Web form or having the person text you with a given short code you gave them. Provide what your customers want. You need to know their desires and targets in order to market them correctly. Find out what exactly your customers are looking for. Get to know them as much as you possibly can. Enlist the help of your friends and family to help with your mobile marketing campaign. If in need of an unbiased opinion, you can hire other people to test your campaign. Mission Statement Just like any other part of business planning, you should create a mission statement for
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