Some industries absolutely must use mobile marketing to survive, but using it well can be difficult. There are such a variety of options available that you must educate yourself to be fully able to choose the right options. The following steps will be invaluable to you as you attempt to craft a successful mobile marketing plan. Do not contact your customers just for the sake of contact. It is important that you have something topical and relevant to impart to your customers when you are taking up their time. A marketing campaign that starts sending out random or useless texts will not be a success. Your customers expect useful information from you, not the sort of funny texts a friend would send them. When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Attention spans are short, so use a short message which includes your company s name. Mobile platforms should drive visitors to your main site. You need to focus on your hom
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