Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium. Begin your efforts with the acquisition of phone numbers for your database. Do not slap customers cell numbers onto your subscriber list just because you have access to them. Get permission before adding anyone s cell phone number to your list. This can be done either with a Web form or having the person text you with a given short code you gave them. Do not pester your clientele with pointless messages. When you message your customers, be sure that you have something important to tell them. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical t
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